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One author, several blogs: how to keep them all going
An author site, a series site and a pen name, each with its own schedule. A simple system for posting steadily without losing your writing time.
Chris & Randy · 2 min read
Plenty of authors end up with more than one website: an author site, a site for a series, maybe a pen name. Each one needs posts, or it slowly goes quiet. Here’s a system that keeps them all moving without eating the time you meant for the book.
Give every blog its own rhythm
Pick posting days per site and stick to them. Two posts a week, say Tuesday and Thursday, is plenty for most author sites. A quieter pen-name site might post once a week. The point is that readers, and search engines, learn when to expect you.
Mix two kinds of posts
Logbook posts are behind-the-book: research trips, a scene you cut, the real place a chapter is set. They build a relationship with readers.
Search posts answer something people look up, with a keyword in mind, such as the history behind your setting. They bring new readers in. Group them into topic clusters so each post supports the others.
Plan a year, not a week
A blank calendar is where blogs go to die. Sketch 52 weeks of ideas once, then adjust as you go. In Salt of the Page, Blog Ideas charts a post every Tuesday and Thursday for a year, and your own AI can suggest ideas from your manuscript that don’t repeat ones you already have.
Your newsletter is already half written. It’s in last month’s Logbook posts.
Let posts become newsletters
Turn a Logbook entry into a newsletter issue instead of starting from nothing. Run one list for everything, or one per website.
Watch lightly, and keep one calendar
Check visitors now and then, not every hour. Then put every blog’s posts on the same calendar as your deadlines, signings and launches, so nothing collides.
Chris & Randy
A son and his dad who make Salt of the Page, book writing software for authors who want to finish. Questions about this post? Write to us.
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